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At Ash's Fish and Chicken, our dedication to the community goes beyond serving delicious meals. We believe in making choices that positively impact our environment and local economy. That’s why we’ve embraced a sustainable approach to sourcing our ingredients, ensuring that every bite you take reflects our values.

Responsibly Sourced Fish

Fish and chips are a quintessential part of British cuisine, and at Ash's Fish and Chicken, we are committed to preserving this tradition in a way that honours the environment. All of our fish is responsibly sourced from sustainable fisheries, ensuring that the fish populations remain healthy and abundant for future generations.

Sustainable fishing practices are essential in protecting marine ecosystems. By choosing suppliers who adhere to these practices, we avoid contributing to overfishing and the depletion of critical fish stocks. Our partners use methods that minimise bycatch—the unintentional capture of non-target species—thereby protecting marine biodiversity. This means that when you enjoy our fish, you can do so with the confidence that it has been harvested in a way that supports the long-term health of our oceans.

Supporting Local Farmers

We believe that sustainability isn’t just about the environment; it’s also about supporting the local economy. That’s why our potatoes, the heart of our golden chips, come from trusted local farmers. By sourcing locally, we reduce our carbon footprint associated with transportation, while also contributing to the livelihoods of farmers in our community.

Local sourcing also allows us to ensure the quality and freshness of our ingredients. Our farmers grow their crops with care, adhering to practices that maintain soil health and reduce the need for harmful pesticides. This means that our customers not only enjoy fresher, tastier chips but can also take pride in knowing they’re supporting a sustainable agricultural system.